For D2C founders selling ₹5 lakh to ₹1 crore a month

Your ROAS looks great. So where did the profit go?

Meta ads are great at impulse buys, and impulse buyers rarely come back. Customers who know what they bought, and why, do. We build that experience end to end, from the pack in their hands to your store and your social feed, and fix where profit slips away on the way. That is how you get super customers: the ones who buy again and again.

A written audit in your hands within 72 hours
No ad account access needed to start
The report is yours to keep, whether or not we work together

₹100 Cr+: marketing spend managed
across our careers
120+: brands and founders
worked with
1: senior person on your
account, start to finish

01 · Sound familiar?

Revenue is loud. Profit is quiet.

“We spend more on ads every month and grow less.”

“We're on Amazon and Blinkit, but I'm not sure we make money there.”

“Half our COD orders come back and nobody can tell me what it costs.”

“People buy once from an ad and we never see them again.”

Every one of these is fixable, usually in weeks, not months. The audit shows you where to start.

Request the audit

02 · The audit

Six places profit hides in a D2C brand. We check all six.

You get a written report, a rupee figure for what each fix is worth, and the order to do them in. No slides, no jargon, no pitch stapled to the end.

Profit per order

After platform cut, shipping, discounts and returns, what is actually left on each order.

RTO and COD

Orders that come back undelivered. Often the single biggest amount there is to win back.

Stock versus ads

Money spent sending people to products that are out of stock, or live in the wrong cities.

Your checkout

The steps between wanting it and paying for it. Small fixes here lift every order that follows.

Channel margins

Amazon, Flipkart and quick apps, one by one: which adds profit and which only adds revenue.

Repeat buyers

How many buy again, and how soon. It decides what you can afford to pay for a new customer.

What lands in your WhatsApp

Profit Leak AuditPrepared for [Your brand]

Confirm COD orders in 3 statesFix first+₹ ••,•••
Pause ads on out of stock SKUsFix first+₹ ••,•••
Simplify the pincode step at checkoutNext+₹ ••,•••
Reprice one quick commerce listingNext+₹ •,•••
Reorder reminder for first-time buyersLater+₹ •,•••

Profit you could recover each month₹ •,••,•••

Start here: confirm COD orders in the three highest-return pincode clusters, and pause ads on the two SKUs that are out of stock.

Your numbers appear once we see your store.

Get my audit

Illustrative layout. Your report carries your own numbers.

03 · If we work together

Look. Fix. Then build. In that order.

Weeks 1 and 2
We only look
No new spending. We go through your sales, ads, stock, delivery data and reviews, and write down what is really holding the business back.
Month 1
We fix what costs you
The checkout step that drops people. The product advertised while out of stock. The orders that come back. Unglamorous work, and where the quickest gains are.
Month 2 onward
We build the experience
Pack, store, social media and follow-ups that tell one clear story, so customers know why they bought you and come back a second and third time. Your ads, if you run them, start paying for themselves.

Every Monday

One number: profit after ads, returns and fees.

Every Friday

A short note on what changed and why. You never chase us.

No lock-in

Month to month after the first 90 days. You own every account and asset.

04 · Proof, honestly

New name. Not new hands.

TaleNScale is new. The people behind it have spent years inside D2C brands, holding the P&L, not just the ad account. Here is what we can show today, and how we're earning the rest.

HoneyVeda

Raw honey D2C · Seen on Shark Tank India

Two years running marketing from the inside. Every sale came from Meta, and much of that leaned on Shark Tank ads that were later banned. We built a second sales channel on Google from scratch, rebuilt the creative, and replaced outside agencies with a small in-house team that could keep it running.

0 → 60%: share of sales from Google Ads, a channel that didn't exist
100% → <40%: of sales dependent on Meta, so one ban can't sink the month
5 roles: hired in-house, in place of agencies that weren't delivering

Our first three brands

We'd rather earn our case studies than borrow them.

We're choosing the first brands we work with carefully. For them, part of our fee is tied to the profit we add, not the revenue. With their sign-off, their results become our first case studies here.

Start with an audit

What you can count on

One senior owner, from audit to scale
Your profit number, every Monday
Month to month after 90 days
Every account and asset stays yours

05 · Tools, no sign up

Rather start on your own? Check your numbers.

True Profit calculator

What is left each month after ads, shipping, COD and returns.

Open the calculator

Blinkit fee calculator

What a quick commerce listing really settles after every fee.

Price a listing

Store leak checklist

Forty checks from the ad click to the second order.

Run the checklist

Know your numbers quiz

Fifteen questions on ROAS, RTO and profit per order.

Take the quiz

Want a second opinion on a result? Send us a screenshot on WhatsApp and we'll tell you where to look first.

06 · Fit

Built for founders who make things people buy again.

Where we do our best work

Food, wellness, personal care, ayurveda and supplements: products people use up and reorder
Brands selling on their own site plus a marketplace or quick commerce app
Founders who want decisions made on real numbers

Good to know

We don't run ads or chase impulse sales, and we don't promise a fixed return. We build the brand experience around your product, so it works best when people already like what you make.

07 · Questions

What founders ask us first

What happens after the audit?

We walk you through the report on a short call. If it makes sense to work together, we propose what to build and what it costs. If not, the report is still yours to keep, and many founders act on the first findings themselves.

Do you run our ads?

No. Ads are good at impulse buys; we build what makes people stay: packaging, your store, social media, COD and delivery rules, and the follow-ups that bring customers back. If you have an ads team or agency, we work alongside them and hand them better numbers.

What access do you need?

To start, none. Your store link and a few numbers on WhatsApp. For a deeper look, view-only access to Shopify and your ad accounts, which you can remove any time.

What does working with you cost?

Retainers start at ₹25,000 a month, depending on how much of the experience we build with you. You'll hear the exact number on the first call, not after three meetings.

Who actually does the work?

One senior person owns your account from audit to scale. No account managers passing messages, no juniors learning on your budget.

How soon will I see a difference?

Fixes to returns, stock and checkout usually show first, because that money is already within reach. Building customers who come back takes longer, and we'll tell you how long, in writing, after the audit.

See how much more your brand could keep. Your audit, in 72 hours.

Three fields. A real person in Ahmedabad replies, and we work with brands anywhere in India. If we're not the right fit, we'll say so and point you to someone who is.